Meet Our Team

Ashley Rivera Mercado

OWNER & principal strategist

Ashley Rivera Mercado is the Owner and Principal Strategist of Primer Día Creative. Ashley holds both a BA and MBA from the University of Central Florida and brings a multidisciplinary background in marketing, storytelling, and community engagement. Through Primer Día, she helps mission-driven brands align their vision with bold strategy and beautiful creative, so they can lead with intention and impact.

Estefania Guzman

Project MANAGER

Estefanía Guzmán is the Project Manager at Primer Dia Creative, where she leads timelines, communications, and cross-functional coordination to bring creative visions to life. With a sharp eye for detail and a collaborative spirit, she ensures every project runs smoothly from kickoff to delivery—keeping clients aligned, teams empowered, and goals on track.