About Us
Primer Día (meaning “first day” in Spanish) Creative is a digital-first creative marketing agency specializing in organic and paid social media, marketing strategy, and campaign execution from a branding perspective.
Founded by a Latina, built for impact, we specialize in developing magnetic brand identities and intentional strategies for organizations that want to lead with purpose and clarity.
We’re not just here to make it look good. We’re here to make it mean something.
Because we’ve got you - from the first day.
Words from the Owner
ASHLEY RIVERA MERCADO, MBA
Owner & Principal Strategist
I started Primer Día Creative to help brands move with clarity and heart. For us, it’s about building something rooted in purpose, aligned with your values, and bold enough to lead.
Primer Día Creative
What We Do
Branding & Identity
Naming, logos, typography, and brand systems that tell your story—clearly and confidently.
Brand Strategy
We craft the positioning, messaging, and audience insights that ground every creative decision in purpose and power.
Campaigns & Content
Social media, storytelling, and creative assets that move your audience—and your mission—forward.
Workshops & Consulting
Whether you’re rebranding, launching, or stuck somewhere in between, we guide teams through the hard questions and help uncover the bold answers.
Primer Día Creative
Who We’ve Worked With
Nonprofits, social enterprises, solopreneurs, service providers, and more — our partners are doing meaningful work, and we’re proud to shape how the world sees them.
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