Welcome to Primer Día Creative
About Us
Primer Día (meaning “first day” in Spanish) Creative is a digital-first creative marketing agency specializing in organic and paid social media, marketing strategy, and campaign execution from a branding perspective.
Founded by a Latina, built for impact, we specialize in developing magnetic brand identities and intentional strategies for organizations that want to lead with purpose and clarity.
We’re not just here to make it look good. We’re here to make it mean something.
Because we’ve got you - from the first day.
“I started Primer Dia Creative to help brands move with clarity and heart. For us, it’s about building something rooted in purpose, aligned with your values, and bold enough to lead.”
— ASHLEY RIVERA MERCADO, owner & principal strategist
What We Do
Branding & Identity
Naming, logos, typography, and brand systems that tell your story—clearly and confidently.
Brand Strategy
We craft the positioning, messaging, and audience insights that ground every creative decision in purpose and power.
Campaigns & Content
Social media, storytelling, and creative assets that move your audience—and your mission—forward.
Workshops & Consulting
Whether you’re rebranding, launching, or stuck somewhere in between, we guide teams through the hard questions and help uncover the bold answers.
¡Mejor todavía: también lo hacemos en español!
Who We’ve Worked With
Nonprofits, social enterprises, startups, and cultural institutions—our partners are doing meaningful work, and we’re proud to shape how the world sees them.
You dream it
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We do it
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You dream it 〰️ We do it 〰️
Let’s Collaborate
You bring the vision. We’ll build the blueprint.
Ready for your next chapter? Let’s make sure the first day starts strong.